Campaign design / Studio note
Design the series, not just the post.
Individual ideas become more memorable when they share a visual language.
Give each visual one job
An introduction, an offer and a useful tip do not need the same hierarchy. Decide what the viewer should notice first, then let the other details support it.
Connect without repeating
A controlled palette and repeatable type hierarchy can hold a series together. Let composition change so each design still has its own energy.
Review at the size people see
Check the set on a phone. Look for small text, competing focal points and near-identical layouts. Edit the collection before judging every post in isolation.