Brand identity / Studio note
A brand is more than its logo.
The mark starts the conversation. The system keeps it consistent.
Start with where it lives
List the places people will meet the brand: a phone screen, a package, a storefront or a proposal. Each setting creates a different design problem. A useful identity has room for all of them.
Give the details a shared logic
Typography, colour, spacing and imagery should feel related without making every layout identical. Decide which elements stay consistent and which can flex.
Test it in context
A logo on a blank page tells only part of the story. Try it across a few relevant applications. Present mockups as visualisations, and keep the original artwork easy to inspect.