← All work
Branding / Logo system

The Hawaii Retreat.

A sense of place. A spirit of movement.

The Hawaii Retreat project presentation
Concept presentation of the supplied artwork. Original designs follow below.
The project

A sense of place. A spirit of movement.

An illustrated identity combining coastal scenery, movement and a flowing wordmark. The supplied logo system includes symbol and wordmark variations.

Discipline
Branding
Scope
Logo design, illustrated mark and lockups
Creative
Ali Raza
01 / The identity

A place to recharge.
An identity full of life.

The illustrated emblem brings movement, landscape and ocean into one compact scene. A flowing wordmark gives the identity a relaxed, welcoming rhythm.

The Hawaii RetreatOriginal identity
Identity / Form / ColourAli Raza — Alycreatez
02 / Visual language

One identity, different voices.

The illustration carries the energy. The wordmark supplies the personality. Together and separately, they give the identity room to work across formats.

Deep ocean#123F43
Sea glass#5FA4A0
Golden hour#DFA655
Warm sand#F3ECDB

Presentation palette, drawn from the supplied artwork.

03 / Applications

The welcome experience

A tactile exploration of the identity across a welcome folder, reusable bottle and embroidered textile.

The Hawaii Retreat — The welcome experience
The welcome experience · Concept application of supplied artwork
Identity in context

Application mockups explore how the supplied identity could appear across materials. The original artwork remains available below.

Explore the source artwork 4 pieces ↗
The Hawaii Retreat — The Hawaii Retreat Final LogoInspect artwork ↗
The Hawaii Retreat Final Logo
The Hawaii Retreat — The Hawaii Retreat Final IconInspect artwork ↗
The Hawaii Retreat Final Icon
The Hawaii Retreat — The Hawaii Retreat Final Logo 2Inspect artwork ↗
The Hawaii Retreat Final Logo 2
The Hawaii Retreat — The Hawaii Retreat Final TextInspect artwork ↗
The Hawaii Retreat Final Text
Next project
EkoQvo ↗

Open full artwork ↗