Branding / Identity collection

Welcome to Houston

A city identity with a welcoming energy.

The project

A coordinated visual collection bringing together the Houston mark, business cards, event backdrop, promotional graphics and correspondence.

Scope

Logo, stationery, event and social collateral

01 / The identity

Welcome to Houston — A city with energy.
An identity that welcomes.

Collegiate lettering, skyline imagery and a bold blue-orange pairing give this identity a recognisable city character. The supplied collection spans print, events and social communication.

Welcome to Houston Color

02 / Visual language

A connected set of touchpoints.

The circular city emblem and wordmark connect the business card system, event materials and supporting communication.

Houston blue

#062B98

City orange

#FF6500

Sky blue

#42A2C4

White

#F9FAF5

Presentation palette drawn from the supplied artwork.

Profile Picture 01

Kelly Business Card Front

Kelly Business Card Back

01 / In context

Identity in context.

Concept applications of the original identity across materials and touchpoints.

Presentation mockups show the supplied work in context.

Original artwork

Explore the details.

Original supplied artwork. Open an image to inspect it at full size.

Profile Picture 01

Kelly Business Card Front

Kelly Business Card Back

Poppup Banner

Social media post 01

Social media post 02

Social media post 03

WTH Letterhead C1 01

Backdrop Grid Layout

Welcome to Houston Color

A closer look

Welcome to Houston / Project context

01 The overview

Explore the original artwork and presentation above to see the visual details of this project. For related work, browse the portfolio collection. If you have a similar brief, view the design services and tell me what you need. You can also find visual updates on Alycreatez on Instagram.