Welcome to Houston.
A city identity with a welcoming energy.
A city identity with a welcoming energy.
A coordinated visual collection bringing together the Houston mark, business cards, event backdrop, promotional graphics and correspondence.
- Discipline
- Branding
- Scope
- Logo, stationery, event and social collateral
- Creative
- Ali Raza
A city with energy.
An identity that welcomes.
Collegiate lettering, skyline imagery and a bold blue-orange pairing give this identity a recognisable city character. The supplied collection spans print, events and social communication.
A connected set of touchpoints.
The circular city emblem and wordmark connect the business card system, event materials and supporting communication.
Presentation palette, drawn from the supplied artwork.
Out in the world
An event-setting presentation combines the supplied banner, backdrop and business cards.
Application mockups explore how the supplied identity could appear across materials. The original artwork remains available below.
