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Branding / Identity & print

TruAir 360.

A cleaner way to communicate.

TruAir 360 project presentation
Concept presentation of the supplied artwork. Original designs follow below.
The project

A cleaner way to communicate.

A blue-and-green identity extended into service brochures. The supplied work combines logo applications, service information and a consistent visual structure.

Discipline
Branding
Scope
Logo and brochure design
Creative
Ali Raza
01 / The identity

A lighter identity.
A clearer message.

Flowing lines and a cool blue palette connect the identity to air and movement. The supplied brochure builds a practical information hierarchy around the same visual language.

TruAir 360Original identity
Identity / Form / ColourAli Raza — Alycreatez
02 / Visual language

Information, given room.

The brochure separates services, contact details and the main proposition into panels. Cyan waves connect the photography and information across the fold.

Service blue#23529A
Fresh cyan#55C5D3
Air mint#60E6D6
Cloud#F7FBFC

Presentation palette, drawn from the supplied artwork.

TruAir 360 — TruAir Brochure FrontInspect artwork ↗
TruAir Brochure Front
TruAir 360 — TruAir Brochure BackInspect artwork ↗
TruAir Brochure Back
03 / Applications

A closer look at print

The original brochure artwork is presented as a coordinated folded print system, with an identity folder alongside it.

TruAir 360 — A closer look at print
A closer look at print · Concept application of supplied artwork
Identity in context

Application mockups explore how the supplied identity could appear across materials. The original artwork remains available below.

Explore the source artwork 4 pieces ↗
TruAir 360 — TruAir BrochureInspect artwork ↗
TruAir Brochure
TruAir 360 — TruAir 360 Final LogoInspect artwork ↗
TruAir 360 Final Logo
TruAir 360 — TruAir Brochure FrontInspect artwork ↗
TruAir Brochure Front
TruAir 360 — TruAir Brochure BackInspect artwork ↗
TruAir Brochure Back
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Open full artwork ↗