Branding / Logo system
Interpretive Software.
One clear idea. Multiple expressions.
The project
One clear idea. Multiple expressions.
An orange geometric symbol paired with a restrained wordmark. Horizontal, vertical and monochrome versions form the supplied logo system.
- Discipline
- Branding
- Scope
- Symbol, wordmark and alternate lockups
- Creative
- Ali Raza
01 / The identity
A clear symbol.
A flexible system.
An angular orange symbol provides a distinctive point of recognition beside a restrained wordmark. Horizontal, stacked and monochrome artwork extend the system.
02 / Visual language
Built to change scale.
The standalone symbol, stacked signature and monochrome lockup offer different levels of detail for different spaces.
Signal orange#ED7931
Deep blue#244C69
Graphite#222527
Soft white#F4F5F3
Presentation palette, drawn from the supplied artwork.
03 / Applications
From screen to surface
An editorial material study using the original identity on a notebook, folder and symbol stickers.
Identity in context
Application mockups explore how the supplied identity could appear across materials. The original artwork remains available below.
