Imtiaz shopping app.
A clearer everyday shopping journey.

A clearer everyday shopping journey.
A mobile shopping interface study with supporting design-process boards, wireframes and detailed screen designs. The presentation follows the supplied work from structure to visual interface.
- Discipline
- Digital
- Scope
- Interface design, wireframes and process presentation
- Creative
- Ali Raza
Everyday shopping,
with a clearer path.
A mobile commerce study connecting product discovery, product detail and checkout. The supplied work includes interface screens, wireframes and process boards.
- 01Discover
- 02Explore a product
- 03Review the cart
- 04Check out
- 05Confirmation
Find it. Understand it.
The home screen, category listing and product detail create a visual progression from discovery to a specific choice.
Designed as a connected experience.
A device presentation brings the supplied screens together in one visual system.

From choice to confirmation.
Cart review, checkout and the confirmation state carry the same hierarchy through the purchase journey.
The details hold it together.
Colour, screen hierarchy and repeated interface elements connect the individual views.
Information architecture

User flow

Wireframes

Visual foundations

These are presentations of the supplied design work. The sequence describes the visible interface; it does not imply unprovided research results or a shipped product.








