Branding / Logo presentation

Abstract Fence

An identity with solid foundations.

The project

A bold badge-style logo for an overhead-door and fence business. The design combines an architectural illustration with a strongly framed typographic hierarchy.

Scope

Logo design and presentation concepts

01 / The identity

Abstract Fence — A strong silhouette.
A working identity.

A shield-shaped badge combines architectural detail, layered lettering and a clear border. Navy, steel and amber give the mark a practical, industrial character.

Abstract Fence Final Logo

02 / Visual language

Designed to hold its shape.

The compact badge provides a single recognisable unit for applications at different scales. These presentation studies explore its presence on real materials.

Workwear navy

#172D43

Amber

#EDA522

Steel

#9BAEB9

White

#F7F8F7

Presentation palette drawn from the supplied artwork.

01 / In context

Identity in context.

Concept applications of the original identity across materials and touchpoints.

Presentation mockups show the supplied work in context.

Original artwork

Explore the details.

Original supplied artwork. Open an image to inspect it at full size.

Abstract Fence Final Logo

A closer look

Abstract Fence / Project context

01 The overview

Explore the original artwork and presentation above to see the visual details of this project. For related work, browse the portfolio collection. If you have a similar brief, view the design services and tell me what you need. You can also find visual updates on Alycreatez on Instagram.