Branding / Identity & print

TruAir 360

A cleaner way to communicate.

The project

A blue-and-green identity extended into service brochures. The supplied work combines logo applications, service information and a consistent visual structure.

Scope

Logo and brochure design

01 / The identity

TruAir 360 — A lighter identity.
A clearer message.

Flowing lines and a cool blue palette connect the identity to air and movement. The supplied brochure builds a practical information hierarchy around the same visual language.

TruAir 360 Final Logo

02 / Visual language

Information, given room.

The brochure separates services, contact details and the main proposition into panels. Cyan waves connect the photography and information across the fold.

Service blue

#23529A

Fresh cyan

#55C5D3

Air mint

#60E6D6

Cloud

#F7FBFC

Presentation palette drawn from the supplied artwork.

TruAir Brochure Front

TruAir Brochure Back

01 / In context

Identity in context.

Concept applications of the original identity across materials and touchpoints.

Presentation mockups show the supplied work in context.

Original artwork

Explore the details.

Original supplied artwork. Open an image to inspect it at full size.

TruAir Brochure

TruAir 360 Final Logo

TruAir Brochure Front

TruAir Brochure Back

A closer look

TruAir 360 / Project context

01 The overview

Explore the original artwork and presentation above to see the visual details of this project. For related work, browse the portfolio collection. If you have a similar brief, view the design services and tell me what you need. You can also find visual updates on Alycreatez on Instagram.