Branding / Logo system

Interpretive Software

One clear idea. Multiple expressions.

The project

An orange geometric symbol paired with a restrained wordmark. Horizontal, vertical and monochrome versions form the supplied logo system.

Scope

Symbol, wordmark and alternate lockups

01 / The identity

Interpretive Software — A clear symbol.
A flexible system.

An angular orange symbol provides a distinctive point of recognition beside a restrained wordmark. Horizontal, stacked and monochrome artwork extend the system.

Final Logo Horizontal

02 / Visual language

Built to change scale.

The standalone symbol, stacked signature and monochrome lockup offer different levels of detail for different spaces.

Signal orange

#ED7931

Deep blue

#244C69

Graphite

#222527

Soft white

#F4F5F3

Presentation palette drawn from the supplied artwork.

Final Logo Favicon

Final Logo Vertical

Final Logo Horizontal Grayscale

01 / In context

Identity in context.

Concept applications of the original identity across materials and touchpoints.

Presentation mockups show the supplied work in context.

Original artwork

Explore the details.

Original supplied artwork. Open an image to inspect it at full size.

Final Logo Horizontal

Final Logo Favicon

Final Logo Vertical

Final Logo Horizontal Grayscale

Final Logo Vertical Grayscale

A closer look

Interpretive Software / Project context

01 The overview

Explore the original artwork and presentation above to see the visual details of this project. For related work, browse the portfolio collection. If you have a similar brief, view the design services and tell me what you need. You can also find visual updates on Alycreatez on Instagram.