Branding / Logo system
A sense of place. A spirit of movement.
The project
An illustrated identity combining coastal scenery, movement and a flowing wordmark. The supplied logo system includes symbol and wordmark variations.
Scope
Logo design, illustrated mark and lockups
01 / The identity
The illustrated emblem brings movement, landscape and ocean into one compact scene. A flowing wordmark gives the identity a relaxed, welcoming rhythm.
02 / Visual language
The illustration carries the energy. The wordmark supplies the personality. Together and separately, they give the identity room to work across formats.
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Presentation palette drawn from the supplied artwork.
01 / In context
Concept applications of the original identity across materials and touchpoints.
Presentation mockups show the supplied work in context.
Original artwork
Original supplied artwork. Open an image to inspect it at full size.
A closer look
Explore the original artwork and presentation above to see the visual details of this project. For related work, browse the portfolio collection. If you have a similar brief, view the design services and tell me what you need. You can also find visual updates on Alycreatez on Instagram.
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